Arboré Plants & Flowers
Category: Lifestyle / Boutique Retail / Wellness / Food & Beverage
Tools: Illustrator, Photoshop
Arboré exists to bring beauty, intention, and emotional connection into people’s lives through nature. The space is part plant & flower shop, part ceramic purveyor, and part curated café serving artisanal coffee & tea.
This client was in need of a visual identity that encapsulates their mission to reconnect people with mindfulness through plants, symbolic storytelling, and an atmosphere of calm.
As a designer in the NYC Small Business Open + Online Program I had the pleasure of crafting a unique logo and set of visual guidelines to establish a foundational identity for Arboré’s art-minded, soulful brand.
Arboré Moodboard: sans serif fonts, geometric shapes, Japanese sculpture, simplicity, balance, natural elements, earthy tones with a pop of color
“I’m drawn to brands that feel natural, elegant, and quietly luxurious—never loud or overly commercial. Brands I admire often carry a sense of calm beauty and quiet strength—where every detail feels curated with care. Their designs feel like art, not marketing.”
— Arboré Founder
“[Our audience is] design-conscious, emotionally curious individuals—often creative professionals, small business owners, or healing-centered practitioners (therapists, coaches, spiritual guides). They care about aesthetics, symbolism, and emotional depth. They are looking not just to shop, but to connect.”
— Arboré Founder