In collaboration with the KAR Creative email team, I designed scalable email and SMS campaigns for Pop & Bottle that strengthened brand trust and consistency while improving clarity, engagement, and conversion across the customer journey. The resulting lifecycle optimizations drove:

• +76.6% increase in campaign revenue

• +19.2% increase in automated flow revenue

• 58.9% open rate (89th percentile)

• +419.5% YoY growth in SMS revenue

• +42.3% YoY increase in email-attributed revenue