Collaborating closely with the KAR Creative email strategist and copywriter, I designed email campaigns that fueled a 70% quarter-over-quarter increase in attributed revenue for Pop & Bottle. My role focused on elevating visual storytelling and campaign consistency to strengthen engagement and conversion performance.

Whether announcing a new product or sharing a recipe, the goal of this content is always to engage the audience in their inboxes by telling relevant, relatable, beautiful stories. Sometimes this means crafting custom branded illustrations or coming up with an unexpected layout while keeping appetite appeal top of mind.